Main purpose of the role
Play an important role within the Press Office publicising the work of the NAO to the media to protect and enhance our reputation. The post holder will need to be able to quickly understand complex, technical information and turn this into simple and engaging messages for our audiences. They will need to be capable of managing proactive, planned press work but have the ability to react to events and enquiries as well. They should also be politically and digitally aware, and experienced at using a range of communication tools and channels.
• Promote the NAO’s reports and work to external audiences via traditional and social media
o Write press notices, pitches to journalists, placed articles and blog posts to explain our work
o Draft social media posts to promote our work via twitter and LinkedIn
o Work with the design team to develop content for multimedia posts such as videos, gifs and infographics
• Support audit teams and NAO spokespeople to communicate our work externally
o Develop communications plans which help achieve audit teams’ impact and influence objectives with our key stakeholders
o Help prepare spokespeople for media interviews by conducting practice interviews and developing support materials
o Provide expert advice to colleagues on traditional and social media activity
• Respond to enquiries from journalists and on our social media channels
o Deal with a diverse range of ad hoc media enquiries in a timely and accurate manner
o Manage high-profile and sensitive media issues by drafting lines to take and briefing the media to help protect and enhance the NAO’s reputation
o Respond appropriately to questions and comments on social media about our work
• Work with press team colleagues to help deliver a range of tasks, including:
o Evaluation of our press work
o Media monitoring and analysis of press coverage
o Media training for colleagues
Full details of the responsibilities can be found in the attached job description.
The successful candidate will be able to demonstrate the following:
• Excellent communication skills and the ability to convey messages to a range of audiences using various techniques
• Strong diplomacy skills and confident when speaking to journalists on a proactive and reactive basis
• Possessing strong writing skills, and able to deliver accurate information effectively and on time
• Confident and capable of translating complex and sensitive information and data into simple language
• A good grasp of digital and print media and able to pick up new tools quickly
• Able to work well under pressure and respond to issues at short notice and sometimes out of hours
• Ability to prioritise work and strategically think ahead
• Good team player
• Proficiency in traditional and social media monitoring
• Previous experience working in a press office or communications team
• Interest in and understanding of the political landscape and how government works
• Familiarity with the Government Communication Service's communications guidance
• Experience working with creative design teams to make videos and multimedia content
You must be a UK, Commonwealth, EEA or Swiss national to comply with Civil Service nationality rules and must hold a valid work permit. We are not able to sponsor work visas.
• To apply candidates should provide an up to date CV and covering letter setting out briefly why you are suitable for this role.
• The closing date for applications is 20 January, 23:55pm.
• The selection process will involve an interview and a written exercise. We expect interviews to take place as soon as possible during the week commencing 27 January.